We Have a Big Trip Logo!

March 15th, 2008

Neal and I have similar design tastes, but for both of us, it runs in two different directions. We like the elegance of Mid-century modern design and we like the romance of shabby chic design. The Japanese version of shabby chic is called wabi-sabi. It’s fun to say, but it’s also meaningful to think about.

Wabi means humble and Sabi is about the beauty of age. So wabi-sabi is an appreciation of the beauty of aging. If you look at an old brick wall in a loft and think it’s beautiful, you’re synced to the wabi-sabi thing.

The logo we chose is SO wabi-sabi. It’s inspired by a simple American road sign, a meme a lot of people went with–a shocking number, actually. This one stood out because it’s worn. It has character and it looks like it has a story to tell. It’s kind of like the Fish Wharf video we did. Whitney has a story I would like to know more about, and the logo we chose represents what we want to take away from the trip. We want to have a hundred or more Whitney stories…rough around the edges and shiny at the core.

Duke Beattie is the winning designer. He’s an IT consultant based in Arizona who specializes in bridging the gap between techie developer types and business executive types. He will be receiving an AT&T Palm Centro courtesy of Palm, dinner on us when we pass through Arizona, and our constant praise for making a logo we love.

Thanks to everyone who took the time to make and submit a design. You guys rock!